FlutterHabit
Packaging Design
The core product line for the brand, these lash boxes hold 6 pair of lashes and represent the entire system that FlutterHabit is built on. This packaging design was meant to be feminine and playful, while leaning into the trendy side of the brand.
Packaging design: Rachel Secka
Photoshoot direction: Rachel Secka
Photography: Laurel Creative Agency
The 2022 FlutterHabit Holiday campaign concept was luxurious, classic, and elegant. We leaned into gold accents and feminine touches, and created limited edition trio boxes for the holiday season.
Creative Direction, art & copy: Rachel Secka
Packaging design: Rachel Secka
Product photography: Laurel Agency & Beth Grimm