FlutterHabit 2023 Limited Edition
Packaging & Campaign
In 2023 FlutterHabit launched a new, limited edition lash style every month. This series needed it’s own visual identity while still fitting in with the brand as a whole. We decided to name each style after the birth flower for that month. I drew inspiration from vintage botanical drawings and hand-illustrated each birth flower for the series.
Creative Direction, art & copy: Rachel Secka
Packaging design: Rachel Secka
Email design: Kayla Masisak
The goal of the launch emails was to introduce the new style, give customers an idea of what to expect from it, and convert them to purchase right away. We designed a spec graphic that quickly became a favorite way to display the features of a lash style. We also included a section outlining new tech, as many of these styles featured something new.
